Case Studies
Explore how we've helped businesses in Hertfordshire improve their online presence and achieve their goals.
The Meat Hook
New website to increase loyalty members
Project by Hertfordshire Websites
Key Achievements
The Challenge
We tried to make our website but it just doesn't work
Our Approach
We got to know the customers better
The Results
Day 1 saw an influx of new members
Full Case Study
1The Challenge
We tried to make our website but it just doesn't work... While the team at the Meat Hook are master butchers, their initial attempt at a website wasn't up to scratch. Based on a complex e-commerce platform which didn't suit what they were trying to do, the team abandoned the build at an early stage to focus on establishing the shop front. As time (and success) progressed it became obvious that the loyalty scheme was highly successful. But how could they increase the numbers joining?
2Our Solution
We got to know the customers better ... We embarked on a process to get to know more about the customers of the Meat Hook discovering that they were mostly professionals who often owned their own businesses. This allowed us to craft the copy to suit the audience and maximise the chances of getting people to join the loyalty scheme.
3The Results
Day 1 saw an influx of new members... The launch of the new site caused a local stir which got people's curiosity up. Many new visitors were unaware of the loyalty scheme and were soon signed up. While the traffic has settled into a more natural volume the conversions have continued. I even got a hug from the owner who was so pleased with the positive feedback she had received off the back of the new site.
Client Testimonials
"It has been such fun working with dreamfree and we have loved the results. More importantly we have loved the response from our customers! We now have more people joining our loyalty scheme and we have a website that reflects our personality and brand."
Mary-Ann Coertze
The Meat Hook
"It's been great fun learning about marketing from Daniel at dreamfree. We've got a better understanding of our customers and we have really enjoyed the process of building out our website."
Emma Morton
The Meat Hook
Renovation Planner
To attract visitors looking to renovate their homes by dominating Google search
Project by Hertfordshire Websites
Key Achievements
The Challenge
We couldn't even rank for our own business name
Our Approach
Content is king
The Results
SEO is a slow process but
Full Case Study
1The Challenge
We couldn't even rank for our own business name... Picking a business name is hard. As a brand new business with ambitions to help homeowners throughout the UK with renovations, the name Renovation Planner is a good, but with one big problem. It is also a competitive keyword in google. So for the first couple of years of operation Renovation Planner didn't even rank for its own name in google.
2Our Solution
Content is king... We embarked on a process to create high quality content on their blog to both educate visitors but also to get noticed by other site and of course google. Renovation Planner commissioned dreamfree to write a series of blog posts designed to compete in google. We also built a renovation cost estimator so visitors would stay and interact with the site.
3The Results
SEO is a slow process but... SEO is a slow process. But over time we began see that google sent more and more people to the site. This has had the impact of ensuring google now features renovation planner on page 1 for a growing list of keywords, including it's own name if searching close to it's base in the UK.
Client Testimonials
"Without dreamfree, my company wouldn't be where it is today. Daniel's broad knowledge of business setup, web design and marketing helped focus my business on what's important. He's been a pleasure to work with and I'd highly recommend dreamfree for anyone wishing to give their business the extra boost it needs to be noticed!"
Brent M.
Renovation Planner
Ready to Be Our Next Success Story?
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